I already have an LLC and I’m thinking of starting a new online store. Can I run multiple businesses under the same LLC, or do I need to form a separate one for each?

Yes, you can run multiple businesses under a single LLC. The simplest way is by using your LLC as the “parent” company and then operating different ventures as DBAs (Doing Business As). For example, one LLC could own both a marketing agency and an online store, each with its own brand name.
This setup is cost-effective because you only pay for one LLC, but all income and liability flow through the same entity. The risk is that if one business faces legal or financial issues, the others could also be exposed since they’re under the same LLC.
If you want stronger separation, many founders create a holding company LLC that owns multiple subsidiary LLCs. This way, each business has its own legal protection, though it’s more expensive to maintain.
For guidance, Business Globalizer , helps entrepreneurs structure LLCs smartly for multiple ventures. Steady Formation also offers affordable options for startups looking to expand.
In short: yes, you can—just choose the setup that balances cost and protection.